How Process Creative Elevated Snuggle Hunny's E-commerce Experience With A Seamless Integration to Shopify Plus
Client Overview:
Meet Snuggle Hunny, Australia's beloved baby brand, specialising in crafted organic baby clothes, swaddles, wraps, milestone cards, and baby accessories. With a commitment to sustainability and community engagement, Snuggle Hunny aims to deliver not just products but experiences that resonate with families and caregivers. Their dedication to quality and ethical practices has earned them a loyal customer base and recognition for their impact on both environmental and social fronts.
Challenge: Migration and Innovation
Due to their continued growth, Snuggle Hunny recognised the need to enhance their online presence and streamline their e-commerce operations. To achieve this, they partnered with Process Creative to migrate from Neto to Shopify Plus. This transition marked a pivotal moment for Snuggle Hunny, enabling them to leverage advanced features and functionalities to better serve their customers and partners.
Solution: Revolutionising E-commerce Experience
1. B2B Functionality:
Recognising the evolving needs of Snuggle Hunny's business-to-business interactions, Process Creative leveraged Shopify Plus’ new B2B capabilities and designed and built a dedicated B2B store. As pioneers in this domain, Snuggle Hunny became one of the first merchants to launch with these new B2B features, setting a new standard for B2B ecommerce experiences. The implementation of a custom collection page that showcases information specifically relevant to B2B customers such as SKU and barcode information as well as being optimised for bulk purchases transformed the way Snuggle Hunny interacts with wholesale clients. This not only optimised operational efficiency and boosted sales but also strengthened relationships with business partners, positioning Snuggle Hunny as a leader in the industry.
2. Product Reviews:
Process Creative recognised the importance of fostering customer loyalty and amplifying social proof to support and enhance the Snuggle Hunny community. Process implemented and styled Yotpo's reviews platform to align seamlessly with the brand's look and feel, resulting in a staggering 1,400% increase in customer reviews. This not only bolstered the brand's credibility and trustworthiness but also fostered a sense of community among its customer base.
3. Custom Loyalty Program:
Process Creative implemented the “Snuggle Rewards” program leveraging Yotpo’s powerful loyalty capabilities which enhanced customer engagement and retention through tailored rewards and incentives. By incentivising desired behaviours such as repeat purchases and social sharing, Snuggle Hunny fostered long-term relationships with its customer base, driving up customer lifetime value. This strategic initiative not only boosted customer loyalty but also served as a competitive differentiator in the crowded baby retail market.
4. Gift Registry:
Process Creative successfully implemented a gift registry feature, tapping into the burgeoning gifting economy and expanding Snuggle Hunny's market reach. This strategic initiative not only facilitated seamless gift-giving experiences for customers but also served as a catalyst for brand advocacy and word-of-mouth marketing. The integration of Snuggle Hunny’s gift registry has strengthened its connection with their customers, positioning the business as a trusted companion on the journey of parenthood.
5. Custom Bundles:
Snuggle Hunny’s Shopify Plus store now features custom bundle functionality, enabling customers to select product variants and create personalised bundles that meet their specific needs. This new feature has significantly enhanced customer satisfaction and engagement while also boosting the brand's revenue. By offering this choice and flexibility, Snuggle Hunny underscores its dedication to providing tailored, value-driven solutions that cater to the distinct preferences of each customer.
6. Enhanced Search and Merchandising:
Process Creative partnered with Search Spring to optimise search functionality and merchandise product placement, ensuring a seamless and intuitive browsing experience for Snuggle Hunny's customers. By leveraging advanced algorithms and data-driven insights, Snuggle Hunny's Shopify Plus store now showcases the most relevant products and recommendations, driving valuable discovery and increased conversion. This strategic alignment of technology and user experience reaffirms Process Creative’s initiative to create and deliver personalised and frictionless shopping experiences.
7. Email Automation:
DotDigital's email automation tools were seamlessly integrated into Snuggle Hunny's e-commerce ecosystem, enabling personalised and timely communication with customers to drive abandoned cart recovery, repeat purchases, and general conversions. By leveraging data insights and segmentation, Snuggle Hunny delivered targeted messaging that resonated with individual preferences and purchase and browsing history. This strategic approach to email marketing not only increased open rates and click-through rates but also nurtured customer relationships throughout the buying journey.
8. Unique UX/Design:
Process Creative crafted a unique user experience and design for Snuggle Hunny's Shopify Plus store, incorporating compelling elements that reflect the brand's identity and values. Through thoughtful design considerations and user testing, Snuggle Hunny's Shopify store now offers a seamless and immersive shopping experience across all devices and screens. This strategic investment in user experience and considered design not only enhances brand perception but also drives engagement and conversion rates.
9. Stock Integration:
Through meticulous integration efforts, Snuggle Hunny's Shopify Plus store now showcases real-time stock availability, empowering customers with accurate product information and fostering trust in the brand. By seamlessly synchronising inventory data across online and offline channels, Snuggle Hunny minimises the risk of stockouts and backorders, ensuring a consistent and reliable shopping experience for their customers. This strategic initiative not only improves operational efficiency but also enhances customer satisfaction, trust, and long term loyalty.
In conclusion, Process Creative's comprehensive solution has empowered Snuggle Hunny to elevate its e-commerce experience, drive customer engagement, and achieve tangible business results. By leveraging innovative technologies, strategic partnerships, and a deep understanding of Snuggle Hunny's brand ethos, Process Creative has positioned Snuggle Hunny for sustained exponential growth and success in the competitive baby retail market.
10. Internationalisation
Snuggle Hunny was keen to explore growth opportunities beyond the domestic Australian market. With Process’s assistance, Snuggle Hunny has been able to expand internationally by leveraging Shopify’s Markets capabilities.
“That international bit was actually huge for us because if we can’t get the currency right, we can’t push into new markets or we would get complaints galore,”
With significant growth in the USA the ability to offer instant currency conversions and transact in local currency was a significant advantage.
Outcome: Exceptional Results and Recognition
Snuggle Hunny's collaboration with Process Creative has yielded remarkable outcomes for the Australian baby brand.
Conversions up over 40+% since migration
Revenue up over 50% since migration
Returning customer rate up 42% since migration
"We have had a great experience working with Process Creative. They know Shopify better than anyone I've met and can extract the most from the platform whilst delivering a beautiful design and highly functional website.”
Moreover, Snuggle Hunny's Shopify Plus store has garnered industry recognition through submissions to prestigious awards, including the Yotpo Awards and Web Excellence Awards, underlining the transformative impact of their partnership with Process Creative.
Conclusion:
Process Creative's collaboration with Snuggle Hunny stands as a testament to their expertise in Shopify development, innovative problem-solving, and commitment to driving meaningful outcomes for their clients. By harnessing the power of technology and design, they have elevated Snuggle Hunny's e-commerce experience, setting new benchmarks for success in the baby retail industry.