In Person Events are Back!

Can you believe it's been over two and a half years since we last hosted the in person Sydney Shopify Meetup? With a few virtual meetups in between, a global pandemic, a huge ecommerce boom – we are back!

On the 18th May, nestled by Sydney Harbour we hosted our first meetup of 2022 alongside our partners Shopify, Okendo, Klaviyo, Gorgias and a special merchant story from the inspiring Daniel David from KAS Australia.

With record attendance, the room was buzzing with merchants and key industry partners, connecting and collaborating on all things Shopify. If you didn’t get the chance to attend, we’ve provided a brief recap below of what was covered on the night.

Hannah Udina, Agency Partnerships took us through the changes experienced at Shopify and what we can expect for the future of eCommerce, arming you with all the tools for success.

Last year Shopify saw exponential growth, with their merchants processing more than $175B in GMV and 600 million online shoppers purchased from Shopify merchants. Not to mention in the last two years they have launched almost 600 new products and services to power their merchants to thrive with the ongoing change.

One of our favourite updates launched is the release of sections everywhere. The ability to create new templates and include those sections that will help to structure your rich content, all without having to touch code to do it.

So what does the future of eCommerce look like and how will this apply to your business? Before we dive into this lets take a look at some of the trends:

• 47% of the consumers we surveyed in Asia Pacific said having a local presence was a significant factor for which brands they shop from.
• 77% are concerned about the environmental impact of the products they buy.
• And when it comes to data sharing, 41% are fine with having their favourite brands use their personal data to deliver curated content to them.

Tips for where your opportunity lies ahead:

• Compete on values, not price
• Focus on customer loyalty
• Create omnichannel strategies for compelling in-store experiences
• Embrace sustainability

For further insights checkout The Future of Commerce Trend Report 2022

Scott is the Market Lead for APAC and Europe for Okendo, a reviews and user generated content platform. It's no secret we're huge fans of Okendo at Process, with some of the biggest & best-known APAC (and global brands) using the platform to develop their community and social proof.

Scott took us through how to cultivate & supercharge your community with reviews. Before we jump further in, its important to take a look at the current trends and how these have changed over the last couple of years:

• 99.9% of customers read product reviews before making a purchase (up from 97% in 2018)
• Customers are willing to spend 31% more with a brand that has excellent reviews

So how do you build a community with reviews?

• Display content-rich reviews on your product page by highlighting what’s important to them.
• Collect UGC from your community with visual content. For example adding customer photos will help optimize reviews
• Own the negative experience. Purchase likelihood peaks when the average star rating of a product is between 4.2 and 4.5 stars.
• Collect valuable zero-party data directly from your customers. If you’re integrated with Klaviyo, connect with your customers by setting up a flow to ask for reviews. This opens up a two-way dialogue with buyers and helps generate engagement. As a result, you’ll create deeper relationships with customers and turn one-time buyers into long term, loyal customers.

KAS is one of Australia’s leading family-owned homeware brands. Daniel has over 12 years experience in advertising, marketing and building successful eCommerce operations from the ground up.

Daniel's media agency background and interest in digital marketing was a natural fit for his family’s business, KAS, where the tapering growth of traditional wholesale channels called for the brand to pivot into a direct to consumer model.

We've been lucky enough to have been working with Daniel for the past few years at Process. At the meetup Daniel shared his experiences establishing a retail-facing marketing platform at KAS, and how the brand has successfully grown over a decade characterised by challenging – and often fast-evolving – retail conditions.

The Challenges

• Significant investment required in website and digital experience
• Rapid business model transformation needed as the business was structured for wholesale
• Converting traditional bricks & mortar shoppers into digital customers
• Limited budgets
• Competing with wholesale stockists e-commerce sites

Laying the foundation to build a great e-commerce website experience from scratch isn’t easy and it starts with a great strategy and plan to deliver a big vision in small steps:

Step 1 – Start with a great UC

Step 2 – Implement a strategy

Step 3 – Be realistic on timeframes

Step 4 – Do social listening

Step 5 – Build mobile first

Step 6 – Be prepared to test and learn

So what can we take home from Daniels experience?

• Treat customers as if they were family
• Go above and beyond to create the perfect customer service experience
• Provide FREE 30 day returns

That’s right, we already have the next Sydney Shopify Meetup in the works and it's not one to be missed. We will be diving into all things BFCM and how you can maximise your online sales. Spaces will be limited, subscribe to our newsletter below to be the first to be notified.

If you’re interested to tee up a chat and discuss how we can assist with your online presence, reach out via the details below.

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