Can you believe it's been over two and a half years since we last hosted the in person Sydney Shopify Meetup? With a few virtual meetups in between, a global pandemic, a huge ecommerce boom – we are back!
On the 18th May, nestled by Sydney Harbour we hosted our first meetup of 2022 alongside our partners Shopify, Okendo, Klaviyo, Gorgias and a special merchant story from the inspiring Daniel David from KAS Australia.
With record attendance, the room was buzzing with merchants and key industry partners, connecting and collaborating on all things Shopify. If you didn’t get the chance to attend, we’ve provided a brief recap below of what was covered on the night.
Hannah Udina, Agency Partnerships took us through the changes experienced at Shopify and what we can expect for the future of eCommerce, arming you with all the tools for success.
Last year Shopify saw exponential growth, with their merchants processing more than $175B in GMV and 600 million online shoppers purchased from Shopify merchants. Not to mention in the last two years they have launched almost 600 new products and services to power their merchants to thrive with the ongoing change.
One of our favourite updates launched is the release of sections everywhere. The ability to create new templates and include those sections that will help to structure your rich content, all without having to touch code to do it.
So what does the future of eCommerce look like and how will this apply to your business? Before we dive into this lets take a look at some of the trends:
Tips for where your opportunity lies ahead:
For further insights checkout The Future of Commerce Trend Report 2022
Scott is the Market Lead for APAC and Europe for Okendo, a reviews and user generated content platform. It's no secret we're huge fans of Okendo at Process, with some of the biggest & best-known APAC (and global brands) using the platform to develop their community and social proof.
Scott took us through how to cultivate & supercharge your community with reviews. Before we jump further in, its important to take a look at the current trends and how these have changed over the last couple of years:
So how do you build a community with reviews?
KAS is one of Australia’s leading family-owned homeware brands. Daniel has over 12 years experience in advertising, marketing and building successful eCommerce operations from the ground up.
Daniel's media agency background and interest in digital marketing was a natural fit for his family’s business, KAS, where the tapering growth of traditional wholesale channels called for the brand to pivot into a direct to consumer model.
We've been lucky enough to have been working with Daniel for the past few years at Process. At the meetup Daniel shared his experiences establishing a retail-facing marketing platform at KAS, and how the brand has successfully grown over a decade characterised by challenging – and often fast-evolving – retail conditions.
“To create colourful, trend-led furnishing designs with a KAS twist that are made to last”
Laying the foundation to build a great e-commerce website experience from scratch isn’t easy and it starts with a great strategy and plan to deliver a big vision in small steps:
Step 1 – Start with a great UC
Step 2 – Implement a strategy
Step 3 – Be realistic on timeframes
Step 4 – Do social listening
Step 5 – Build mobile first
Step 6 – Be prepared to test and learn
So what can we take home from Daniels experience?
That’s right, we already have the next Sydney Shopify Meetup in the works and it's not one to be missed. We will be diving into all things BFCM and how you can maximise your online sales. Spaces will be limited, subscribe to our newsletter below to be the first to be notified.
If you’re interested to tee up a chat and discuss how we can assist with your online presence, reach out via the details below.