MyPause Site Launch: Science-Backed Menopause Support, Built to Scale

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Overview

Creating space for clarity, trust and growth in a crowded wellness market.
MyPause is a new health brand dedicated to supporting women through the stages of peri/menopause with science-backed, personalised supplements. Entering an emotionally complex and saturated market, the brand needed a digital presence that would immediately build trust and credibility while providing a flexible foundation for long-term growth.

Rather than adding to the noise, MyPause sought to cut through with calm confidence, bringing clarity and connection to an often-overlooked category.

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The Challenge

Establishing instant credibility in an oversaturated category.
MyPause wasn’t just launching another wellness product, it was entering a $27B+ space where many brands overpromise and underdeliver. Building trust from day one was essential, particularly in a health category where ingestibles demand authority and transparency.
The challenge was twofold: deliver a premium experience that connected with midlife women, while ensuring the digital ecosystem could evolve as the business scaled. And all without overcapitalising at an early stage.

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Our Solution

A confident, high-performing experience with purpose behind every click.
The site was designed to feel intelligent, refined and intuitive, with every interaction reinforcing trust and ease. Built on Shopify Plus, it combines performance architecture with personalisation and brand-led storytelling.

The solution brought together:

  • A modular Shopify Plus build designed for scale and flexibility

  • Seamless Recharge integration to enable subscriptions from launch

  • A personalised Octane AI quiz to match products to user needs

  • Optimised upsell flows to boost AOV and bundle subscriptions

By removing distractions and focusing on the essentials, the final experience feels quietly confident, positioning MyPause as a trusted partner in wellness.

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Our Approach

Refined simplicity, engineered for trust and longevity.
Our strategy centred on restraint and precision. Instead of loud design or heavy-handed messaging, we built a digital experience rooted in empathy, editorial elegance, and performance.

Key elements of our approach included:

  • Clean, editorial-inspired typography to create a sense of calm and clarity

  • A subdued colour palette and visual restraint to reflect the brand’s authority

  • A scalable design system that supports growth and adaptability

  • Conversion-optimised UX that guides users through a seamless journey

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Results

Quick traction, long-term momentum
In just three months, MyPause achieved:

  • 250%+ growth in sales

  • 10% month-on-month order growth

  • 20%+ repeat purchase rate

Proof that when clarity meets credibility, results follow.

This is more than just a successful site launch. It’s a sign of real alignment between product, customer, and experience.

We don’t just build hype or good-looking ecommerce stores. We build momentum. And with MyPause, we’ve created a digital foundation designed to grow, adapt, and lead in a category ready for change.