Unlocking New Revenue Streams with Shopify Collective (Shopify Update)

Shopify has just introduced a new app, and it’s one with real commercial upside for merchants ready to think beyond the limits of their own inventory.

Shopify Collective enables retailers to source and sell products from other Shopify stores, directly within Shopify. No external platforms. No complex integrations. No upfront inventory costs. Just a smarter, more connected way to grow your product offering, boost AOV, and increase margin.

What it means for merchants

As a retailer, Shopify Collective gives you the ability to import products from approved suppliers on the platform or invite your existing suppliers to connect. From there, you can start selling their products on your own store, without holding stock or managing fulfilment.

Margins vary by supplier, but typically range from 20% to 50%, giving you a strong financial incentive to experiment. Once a sale is made, the order is automatically sent to the supplier, who handles fulfilment and shipping. Your customer still receives branded notifications and tracking, creating a seamless experience that feels completely native to your store.

Why it matters now

For high-growth merchants, Collective offers a fast, low-risk way to test new categories, cross-sell complementary products, or build curated brand partnerships. Whether you’re looking to increase average order value, strengthen customer retention, or extend into adjacent product spaces, this is a tool worth exploring.

For brands already working with us, we’re actively identifying where Collective can add value. That might involve building bundles across partner brands, integrating a long-tail assortment to support SEO and LTV, or piloting new verticals without the need for upfront investment.

For those considering working with us, this is exactly the kind of evolution we track closely. We stay sharp on the tools and strategies shaping tomorrow’s commerce, so we can bring the right ones into play at the right time, aligned with your broader brand and performance goals.

Who can use it?

Shopify Collective is free to use for stores in supported regions and currencies. Some eligibility requirements apply, but even stores with limited access can begin exploring the tool. You can find out more here.